Flower Power

Erin’s approach to her personal style is to ensure that she makes people feel comfortable, relaxed and happy.

Erin’s approach to her personal style is to ensure that she makes people feel comfortable, relaxed and happy. Her work requires her to be collaborating and brainstorming with creative colleagues, and she wants her team to feel safe so they can be their most creative.

As an art director, her days can consist of running to meetings, digging through bins of props and/or prepping to be on-air talent, so her clothes have to be comfortable as well as stylish. She curates a look that is fun and energetic, but with an edge. The edge is unexpected and you have to look closely to find it. For example, examine the soft pink outfit she’s wearing. It’s comprised of pattern mixing and girly pink pants, but then she tops it off with a black tooth necklace! She always adds those little touches and it makes it really fun to run into her at the office and talk about what she’s wearing.

Erin is the kind of woman who’s style is effortless. She makes you feel something when she walks into a room. You know that feeling you get on a hot summer night when a cool breeze blows through? That’s the feeling! It’s the juxtaposition of quiet & loud, light & dark, soft & strong. She is an artist who is very clear about her purpose and what she brings to the table, which enables her to draw people in.

“I’m always hungry and wanting more.”

Erin has achieved a lot in her creative career. She moved to New York City after college and worked at Martha Stewart for 9 years. While she was at Martha, she launched and starred in 92 episodes of DIY Style with Erin Furey, her work made the cover of Martha Stewart magazine, and her illustrations and styling were published internationally.

Currently, you may recognize her if you’re a fan of Target’s new web series, This Just In. Erin does on-air work, and she’s also behind the scenes, directing & designing for Target.


She has great style, and a remarkable portfolio. I wanted to get to know her even better, so we got together and talked about art, floral design (her passion) and various other interesting things.

Given the choice of anyone in the world, whom would you want as a dinner guest?
I have to say 1 person?
Ok, how about a dinner party?
Bill Murray and Paul Rudd would be there. Michael Pollen and E. Jean Carroll. E. Jean is the best in the world!

Would you like to be famous?
No, I don’t think so. I’d like to be respected and loved, but not famous. It would screw with my confidence if I was famous.

Before making a telephone call, do you ever rehearse what you are going to say?
It’s funny, we don’t talk on the phone anymore. The last time I talked on the phone was when I was interviewing, so yes, I rehearsed.

What would constitute a “perfect” day for you?
I have a hard time relaxing so vacations can be stressful. The “perfect” day for me is when my friends and I are working really hard to make something. Two of the best days I ever had were working on set. One was on a Good Things shoot for Martha. We had multiple sets going, there were dogs and we made a beach!

Another “perfect” day was a shoot for a fragrance commercial that I was art directing for 37th Degree. We were shooting at this house in New Jersey, it was cold and everything was dead. The concept of the shoot needed the scene to be spring. We “built” an azalea bush and I hauled in a truckload of tulips and flowers! I just love being on set!


Do you have a secret hunch about how you will die?
No, I don’t. I’d like it to be dramatic and by another animal. I’d love it if it was death by being torn apart by a shark or bear.

For what in your life do you feel most grateful?
My family. I have a great mom and dad.

Is there something that you’ve dreamed of doing for a long time?
No. I never have specific plans or visions. I’d vaguely like to have a family. Generally, I just want to feel free.

What does friendship mean to you?
Really laughing with someone. Watching a movie together on a weekday. Feeling safe enough to be totally vulnerable.

What is the greatest accomplishment of your life?
I have a few, but one that stands out is gaining Martha’s respect. Another would be having no regrets. I can stand by my decisions.

What’s your most treasured memory?
Visiting Rock Beach on the North Shore with my parents. I remember bonfires and fireflies. Lots of fireflies.


Share an embarrassing moment in your life.
I was doing the Martha Stewart show in front of a live studio audience. She was going to interview me about this community quilt project that I created. Her and I had worked out what we were going to say, but when we went live, she changed the script! In real time, Martha was asking me questions that we hadn’t rehearsed and I just had to go with it. I had to think on my feet in a fairly high pressure moment and I did it. Ever since that experience, I’m not scared and I don’t get embarrassed.

If you could wake up tomorrow having gained any one quality or ability, what would it be?
Oh! I know! Memory! Being able to remember all the amazing experiences, books, movies, dates and articles. I could have the craziest conversations with anyone. I want to have superhero memory, especially when it comes to pollinators!

How do you create your look? Where do you shop?
I shop at a lot of different places: ASOS, & Other Stories, Gorman and Jeffrey Campbell. Madewell is good for basics. My accessories I find at places like: My Name Necklace, Verameat, Bagatiba and Very French Gangsters.


Is this thing on?

Excited to start writing again!

Excited to start writing again! This will be a space to tell the stories about the women I work with. They’re creative, stylish & smart. Stay tuned, the first feature will publish in about a month. Meanwhile, follow us on Instagram @womeniworkwith.